Measurement from Day One
Every engagement begins with establishing clear baseline metrics and agreed KPIs. We don't start campaigns without tracking infrastructure in place so that every pound of spend is accountable from the first week.
Proven Results for Clinics Across the UK and Ireland
Anonymised case studies showing measurable, sustained marketing outcomes
Our Approach to Results
We Measure What Matters to Your Business
Every engagement is built around specific growth objectives. We track the metrics that directly affect your revenue — enquiry volume, cost per lead, consultation booking rate, and returning patient percentage.
The case studies below are anonymised to protect client confidentiality. All figures are real, drawn from campaigns we have planned, implemented and optimised. We are happy to discuss specific contexts and methodologies in a private consultation.
Case Study 01
Aesthetic Clinic, Dublin — New Market Entry
The Challenge
A newly opened aesthetic clinic in South Dublin faced the challenge common to all new entrants: competing against well-established practices with strong Google rankings, existing patient bases, and years of social proof. The clinic had no website, no digital presence, and an urgency to generate patient flow within the first quarter.
Our Approach
- Custom mobile-first website built around high-intent treatment searches and patient trust signals
- Compliant Google Ads campaigns targeting Botox, dermal filler, and skin treatment queries with geo-targeting across South Dublin postcode areas
- Local SEO optimisation including Google Business Profile build-out, citation management, and localised treatment pages
- Compliant before-and-after gallery implementation with appropriate consent language and advertising disclosures
- Monthly performance reporting with cost-per-enquiry tracking across all channels
The Results
Over a 6-month engagement, the clinic moved from zero digital presence to a competitive local position with measurable, improving returns:
68
qualified patient enquiries in month 3
43%
reduction in cost-per-lead over 6 months
4.2x
return on ad spend by month 6
Case Study 02
Cosmetic Surgery Practice, London — Funnel Quality Problem
The Challenge
An established cosmetic surgery practice in London was spending significantly on digital advertising but converting a low proportion of enquiries into booked consultations. Enquiry volume was acceptable, but leads included a high proportion of price-shopping enquiries, tyre-kickers and unqualified prospects. Cost-per-booked-consultation was running at £340 — well above the industry benchmark for their procedure mix.
Our Approach
- Full funnel audit separating surgical enquiries from non-surgical treatment enquiries with distinct landing pages for each procedure category
- Multi-step qualification landing pages pre-filtering enquiries by procedure interest, timeline, and decision stage
- Authority content strategy: in-depth procedure guides, surgeon credential profiles, and patient journey explainers designed to attract high-intent, research-phase prospects
- Restructured Google Ads campaigns targeting procedure-specific high-intent keywords and eliminating spend on generic "cosmetic surgery" queries
- Remarketing sequences nurturing research-phase enquiries over a 90-day window, reflecting the typical cosmetic surgery decision cycle
The Results
Within a 9-month engagement, the practice saw significant improvement across both lead quality and organic search positioning:
31%
increase in consultation booking rate
£198
cost-per-booked-consultation (down from £340)
67%
increase in organic search traffic over 9 months
Case Study 03
Medical Aesthetic Clinic, Belfast — Solving Seasonal Revenue Gaps
The Challenge
A successful medical aesthetic clinic in Belfast had built a strong summer and pre-Christmas patient base, but suffered predictable and significant revenue drops in January through March and again in July through August. These quiet periods created cash flow pressure and made it difficult to retain skilled staff on predictable hours. The clinic had no structured patient retention programme.
Our Approach
- Email retention programme segmented by treatment type, last visit date, and treatment frequency — designed to prompt rebooking before patients had time to drift
- Seasonal campaign calendar planned 12 weeks in advance with specific offers for quiet periods (off-peak treatment bundles, package deals, introductory promotions for new treatments)
- Patient loyalty scheme implementation with a points-based system rewarding return visits and referrals
- SMS reminder and re-engagement campaigns for lapsed patients (last visit more than 90 days prior)
- Structured referral incentive programme encouraging word-of-mouth during peak periods to sustain flow into quieter months
The Results
Year-on-year comparison across the two subsequent quiet-period windows showed material improvement in both volume and retention rate:
28%
increase in quiet-month bookings year-on-year
40+
additional bookings per quiet month
51%
returning patient rate (up from 34%)
How We Work
The Principles Behind Consistent Results
Compliance as Standard
We understand ASA, CAP, TGA, Google's healthcare advertising policy, and Meta's treatment restrictions. Compliance is built into every campaign from the outset — not added afterwards as an afterthought.
Patient Psychology, Not Just Marketing
Our founder ran clinics for over 20 years. We understand how patients research, compare and decide — and we build campaigns that align with their actual decision process, not just advertising best practice.
Long-Term Partnership Model
The strongest results emerge over time. Our preferred 12-month partnerships allow campaigns to compound, content to rank, and retention programmes to mature — producing sustainable growth rather than short-term spikes.
Featured In / Referenced By
Industry Recognition and External Citations
As Aestute Studio's published work and client outcomes are referenced by external sources, we collect and list those citations here. This section is updated as new references are published.
Industry Directory
Clinic Marketing Agency Listings
External directory listings for healthcare marketing agencies will be linked here as they are published and verified. These corroborate our service offering through third-party sources.
Updating as listings are confirmed — check back soon.
Thought Leadership
Published Articles and Guest Content
We contribute to industry publications on topics including aesthetic marketing compliance, AI-assisted search for healthcare, and patient acquisition methodology. Published pieces will be linked here.
First article forthcoming — updating shortly.
Media Mentions
Media References and Coverage
References to Aestute Studio in healthcare marketing publications, podcasts, or industry media will be listed here as they are published.
Coverage to be listed as it goes live.
If you have referenced Aestute Studio in a publication and would like to be listed here, please get in touch.
Ready to Discuss Your Clinic's Growth Objectives?
Every clinic is different. The right approach depends on your current position, your target patient profile, and your growth ambitions. We're happy to have a straight conversation about what's realistic for your specific situation.
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